Following our global rebranding initiative, we have announced to our customers and prospects about our efforts in this area.
The new positioning captures a unified, progressive, collaborative and innovative organization showcased in our new look and tagline –
Wall Colmonoy. Progressive Collaboration for Superior Performance. Worldwide.
We announced the rebrand in two ways:
1. Mailed Announcement to Customers and Prospects:
During the week of July 25th, we have sent to Wall Colmonoy and AET customers and prospects an announcement explaining our global rebranding plan. These attention-getting, 6” X 9”, full color post cards will be delivered to our US and Canadian customers and prospects within the week. European customers will be mailed an announcement in September due to the summer holiday.
Our customers will read about how we are strengthening our commitment to them through product and technology innovations, expert consultation and enhanced communication. The card copy asks customers to look for our new global website and updated communication materials in the coming months. Please note, our global website is scheduled to launch in October 2011. We have also provided a “sneak peek” of our new global website on our current site.
The Global Rebrand Post Cards:
|Wall Colmonoy||Aerobraze Engineered Technologies
2. Press Release to Media List
To further communicate the Wall Colmonoy global rebrand to the industry, we are sending out a press release that highlights our overall rebranding efforts, new logo, new tagline, the Aerobraze name change and the appointment of Ed Ridge as Aerobraze Engineered Technologies’ Chief Operating Officer. The release describes how the rebrand benefits our customers in providing enhanced communication and supporting them as experts in our area.
Sent to media contacts and trade publications across the nation, the press release has been targeted to specific industry sectors.
Click link below for press release
The marketing team will continue to inform you of other upcoming customer communications.